KRUSTEAZ PANCAKE & BAKING MIXES
Searching for the right words? Love you, whooopsies, mazel tov, maybe? All you need is a box of Krusteaz.
We cooked up TV, print, digital, and in-store for this campaign, all to help this PNW baking brand get into pantries across the country. Brave clients let this beautiful idiot direct the spots. Before that, helped concept, write and crop hundreds of heads. We call it Tasty Torsos: a mnemonic to help viewers focus on gesture, dialogue and persistent plates of complex Krusteaz carbs.
