BULLETPROOF COFFEE
Fueled by high-quality fats (just like me), Bulletproof boosts your brain and body. When and wherever you need it.
Yes, the above was photoshopped. But we did wrap a handful of buses in LA county. The pics media sent us were awful.
BULLETPROOF COLLAGEN PROTEIN BARS
Fueling yourself with better-for-you foods can take workouts to the next level: the Snackthelete level. These silent spots ran on monitors in 24-Hour Fitness, inspiring dead lifters and treadmillers alike to grab a bar on their way out.