BARRELL CRAFT SPIRITS
We started Barrell in 2013 to curate the world's finest spirits, with a focus on blending not distillation. “Blended to never blend in,” just like that one odd aunt we all have. As creative consigliere, my responsibilities include general branding, package design, managing printers and historically, unprofessional taste testing.
Grateful for loads of awards and superlatives (mostly for things outside my purview). Featured on: Martha Stewart Living, The Dieline, NYT, Forbes, WSJ, Uncrate, The Drum, Maxim, Gear Patrol, brobible, my Mom's mantel, and countless other places.
Is it my handwriting? Is it a typeface? I’ll never tell.
STELLUM SPIRITS
We bought Pappy’s bottle, spilled most everything we learned building Barrell, and then slashed the price in half. Did we cannibalize Barrell? No. Is Stellum mullets backwards? Yes.
Joe Beatrice, Founder / Katie Beatrice, CCO / Saedi Hitner, CW