AWAKE CAFFEINATED CHOCOLATE
AWAKE gives undergrads and dropouts the energy they need to do what they love. They just didn’t know it existed. With some change we found in a couch, we gathered Seattle talent, burlesque dancers and loads of Pond5 watermarks to help spread the caffeinated word. We even gave the world a whole free hour. Now that’s magic.
The boost paid off: AWAKE sales rose 21% in the months after this campaign launched. Eat that, Effies.
But what they really need? More time. So we hijacked the end of Daylight Savings and took credit for the extra hour, pushing fans to celebrate at The 25th Hour - a digital experience jam-packed with video content, games and giveaways.
